Alejandra Ros
ART 2930c / 04DF
March 26, 2015
The nature of this project focuses on the television
holding entities within it that demonstrate how habitual entertainment media as
become. The soundscape does little to endorse these habits and in fact deters the
subject from continuing on. It becomes inevitable to reduce time spent watching
media (exclusively for entertainment) through television, phones, tablets, computers,
etc. The piece begins with the opening a bag of chips, as if to prepare an “entrée”
alongside the television program. This positions the listener into a living
room space or any space that is appropriate for lethargic behavior. The sound
of turning on a television set oddly wants to create a viewer-visual
relationship, yet for the purposes of the piece it transitions to a
listener-audio relationship.
The repetition of a particular knife commercial is the
primary focus of the piece in terms of content. It is repeated three times of
which the first appearance is left untouched to serve as the intended original
content. The second appearance replaces words of food with body parts to introduce
uneasy elements in the piece. Accompanying sounds become louder at appropriate
times, especially past the commercial’s first appearance. For example, the
heart rate becomes more prevalent right after the first commercial to signify
unease with its repetition. The environment becomes more unsettling with the
commercial’s third appearance which is further edited to stress more words. The
commercials portray the knife as merely a kitchen tool at first yet transition
to its implication as a tool for destructive purposes. When the sounds amount
to be unbearable, the television set turns off partway on the commercial’s last
appearance as to immediately halt interactions with the television. What occurs
thereafter is left for the listener to decide whether or not to continue the
routine.
The sounds intend to create a space where listeners can
relate to their tendency to include entertainment media in their routine. The commercials’
distressing nature pushes people away from its own space unto each’s respective
spaces.
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